As popularity continues to grow with new and evolving social networking sites, so does the way companies go about marketing their business. The days of cold calling and mass mailings have now evolved to on-line social networking. Networking sites such as My Space, Facebook and Twitter have become the means of promoting business and career opportunities for both companies and individuals. This marketing method is very cost effective for companies who do not have a large marketing budget.
An
article released by CNN gives four examples of what various companies are doing and what you, as the user, can take away:
- Have your employees address questions from online users - By going to question and answer forums or twitter accounts and addressing user’s questions that pertain to your company’s field, this allows you to lend your expertise and get your company name out there.
- Employees should engage users with what they have to offer - Join on-line communities that pertain to your industry and allow on-line users to see what it is that separates your business from the rest.
- Advertise your offline brands on the internet - This assists in expanding your customer base.
- Encourage users to return to your web site - Customers will return to sites that appeal to them. Offer incentives or promotions that may help to ensure their return.